Qatar Airways will soon join British Airways, Aer Lingus, Iberia and Vueling as an Avios earning airline.
From late March, the Doha-based carrier will adopt Avios, a leading loyalty currency, as the reward currency for all members worldwide.
Privilege Club members will have their existing Qmiles balances change automatically to Avios on a 1:1 ratio basis.
The move will allow Qatar Airways to reduce its direct overhead for running the Privilege Club program.
By shifting the account management and many back office functions to the shared platform, Qatar Airways can reduce direct costs.
“The transition from Qmiles to Avios marks a ground-breaking new era for Privilege Club, enabling our loyal members to participate in the most compelling loyalty network and the largest portfolio of partners in the industry,” Qatar Airways Group Chief Executive Akbar Al Baker, said.
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“As the World’s Best Airline, Qatar Airways continues to redefine loyalty through the adoption of exciting digital innovations to create unique world-class experiences for our members. We look forward to revealing more details of this exciting change over the coming weeks, as we explore even more ways to reward our valued members both on and off the ground.”
IAG Loyalty, which owns and manages the Avios currency has more than 200 leading global brand partners across a wide mix of consumer sectors, including aviation, travel, leisure, shopping and financial services.
The program currently partners with brands such as American Express, Nectar, Avis Budget Group and Marriott.
